What is a marketing experiment?
A marketing experiment is a controlled test conducted by a company to measure the effectiveness of a new marketing strategy, product, or service. It involves introducing a change or variation to the marketing mix, such as advertising, pricing, or distribution, and observing the impact on consumer behavior and market response. By using experiments, companies can gain valuable insights into their target audience and refine their marketing strategies accordingly.
Marketing experiments can take various forms, depending on the objectives and resources of the company. Some common types of marketing experiments include A/B testing, multivariate testing, and controlled field experiments. In this article, we will explore the different types of marketing experiments, their benefits, and how to conduct them effectively.
