Decoding the Ownership Mystery- Who Really Rules the Patron Tequila Empire-

Who owns Patron Tequila brand? This question often arises among tequila enthusiasts and those curious about the beverage industry. Patron Tequila, known for its smooth taste and premium quality, has a fascinating history of ownership and evolution. Let’s delve into the story behind this iconic brand.

The history of Patron Tequila dates back to 1989 when it was founded by John Paul DeJoria and Martin Camarena. DeJoria, a successful entrepreneur and the co-founder of Paul Mitchell hair products, brought his marketing expertise to the table, while Camarena, a fourth-generation tequila producer, contributed his knowledge of the distillation process. Together, they set out to create a tequila that would stand out in the crowded spirits market.

After its inception, Patron Tequila quickly gained popularity due to its unique blend of traditional and modern production methods. The brand’s commitment to quality and its use of agave from the highlands of Jalisco, Mexico, contributed to its reputation as a premium tequila. However, the ownership of the brand has changed hands several times over the years.

In 2000, the Carlos and Silvia Herradura family, who had been producing tequila since 1870, acquired a majority stake in Patron Spirits International. This partnership allowed Patron to continue its commitment to quality while benefiting from the Herradura family’s extensive experience in the tequila industry.

In 2008, Patron Tequila was purchased by Brown-Forman Corporation, a leading American spirits and wine company. This acquisition marked a significant milestone for the brand, as it joined the ranks of other prestigious spirits owned by Brown-Forman, such as Jack Daniel’s and Woodford Reserve.

The ownership of Patron Tequila by Brown-Forman Corporation has brought continued growth and success to the brand. Under their stewardship, Patron has expanded its product line, introduced new flavors, and continued to innovate in the tequila market. Despite the changes in ownership, Patron has maintained its commitment to producing high-quality, handcrafted tequila that reflects the rich heritage of the agave plant.

In conclusion, the ownership of Patron Tequila brand has evolved over the years, from its co-founders to the Herradura family and ultimately to Brown-Forman Corporation. Despite these changes, the brand has remained dedicated to its core values of quality, tradition, and innovation. As the tequila industry continues to grow, Patron Tequila remains a symbol of excellence and a testament to the enduring appeal of this iconic spirit.